SodaStream sparkling water makers enable consumers to transform ordinary tap water into sparkling water and flavored sparkling water at the touch of a button.Products are available at more than 80,000 retail stores across 45 countries.
The core of the business model and sustainability efforts lies in the sale and exchange of gas cylinders. With various methods and unique country-specific challenges to address, our product team embarked on a mission to find tailored solutions for every region.
Adding to the complexity, a new line of machines introduced a unique cylinder type exclusively compatible with these models. This prompted intensive efforts from our team to develop user-centric solutions, guiding users through their diverse needs and options. The goal was to simplify the journey, enhance engagement, and ultimately drive higher conversion rates.
I redesigned various sections within the SodaStream online ecosystem, resulting in substantial sales growth. The uptick in sales was particularly notable during the COVID-19 era.
